Design Researcher passionate for discovery and problem solving

I discovered Human Centered Computing while I was studying Computer Science and fell in love the multidisciplinary work and the impact that work can have.
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My strengths are in qualitative research and UX strategy. I’ve loved learning about both the users and the business background in insurance, human services, health and education. As I partner with stakeholders and manage mixed-methods research, I have grown as a product strategy enthusiast and am passionate for advocating for the customer in that setting. I’m a tech generalist, with a strong understanding of the cross-functional product space. I have experience as a programmer, an academic researcher, a coach, UX researcher and product manager.
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While currently working and growing as a design researcher, I am open to roles int UX strategy and UX-focused Product Management.

Aug 2021 - Jan 2022

Working for impact

Root was my first full time role in industry and I enjoyed experimenting, leading research for my team, building the research practice with my colleagues and working to promote financial equity!

UX Researcher - Root Insurance

New Customer Service Needs

Full cycle research from foundational work to understand new customer problems to generative and evaluative research to design service experiences and improve usability.

Research Plans . Interviews . Usability Testing . Tree Test . Concept Testing . A/B Testing . Internal Audits . Competitive Analysis . Survey Planning . Moderating Team Ideation . Research Reports & Presentations

View Case Study --->
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Aug 2020 - May 2021

Grad final chapter

During my final year, I worked with the Connected HealthCare team at Microsoft in collaboration with Purdue Corporate Consulting. I led the UX research on this project and worked with my design partners to prototype and learn UI design.

I also got selected to be the lead project owner in the Purdue Design Studio and overlooked the student teams working on client projects.

Last but not least, I focused my graduate capstone on exploring my combined interest in ethics and product. This is work I am looking to publish soon and share with the practitioner community!
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Design Researcher - Microsoft

May 2020 - Aug 2020

summer of experiments

This was my first summer in the US and I spent it exploring what I wanted to do after I graduated.

I did two different internships; as a UXR and a PM, learned about product management and found that I enjoyed work across different domains of engineering and design and wanted to learn more about product strategy.

I also got to study the Ethics space in technology and learnt how to be mindful about it in my everyday work.

UX Research Intern | Happs News | Summer 2020

Re-inventing Journalism

Conducting surveys, user interviews and testing to evaluate market value propositions and app usability.
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Survey . Interviews . Exec Presentation
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View Work --->

Research Assistant | Purdue UXP2 Lab | Summer 2020

Ethics in Technology

Understanding socio-technical practitioners' experiences with ethics in their everyday roles.

Interviews . Analysis . Academic Writing
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View Publication --->
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Product Management Intern | LearnIn Place | Summer 2020

Leading LearnIn Place

Driving the vision, roadmap and feature development for MVP of a tutoring platform.

Product Management . Competitive Research . User Stories
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Coming Soon

Aug 2019 - May 2020

grad and us immigration

During graduate school I learned more about the distinctions between academic and UX Research and found UXR to be my strength within UX.

I also worked with an industry client as part of Purdues Design Studio and got experience working on UX projects in industry.

UX Student Research Lead | Indiana Farmers Insurance | Fall 2019

Next Generation Of Consumers

Understanding millennials behaviors and experiences through insurance customer life cycle. Identifying service gaps and providing product recommendations.

Research Plan . Interviews . Survey Design . Mentorship
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View Case Study --->

Sep 2018 - Dec 2020

Building a vision

I worked with the non-profit for two years during which I developed and led a program which is very close to my heart and something I am very proud of. Working on this taught me that if you have the drive and right support, anything is possible!

Global Lead | Pakistani Women in Computing | Fall 2018 - Fall 2020

Building Ambassador Program

Leading the vision, timeline, content, recruitment and execution of the global program to help students and build an ambassador community.

Program Management . Leadership

View Program --->

Aug 2015 - May 2019

Undergrad life

My tech journey started during my undergraduate in Computer Science during which other than the required programming classes, I also took courses in different domains such as data science, HCI, networks, AI, computer graphics.

I found my passion in HCI and worked on projects with local communities with one of my favorites being in EdTech.

I also worked on creating a documentary and learned skills in production, cinematography and editing.

Thinking back now I realize I have always enjoyed listening to people and have been doing research for quite a while!